Digital Marketing:

• Develop and implement digital marketing strategies

• Conduct market research and competitor analysis

• Create and manage online advertising campaigns (e.g., Google Ads, Facebook Ads)

• Optimize website content and user experience for SEO (Search Engine Optimization)

• Manage and analyze social media accounts

• Email marketing campaign creation and management

• Content creation and blogging

• A/B testing and conversion rate optimization

• Analyze and interpret data using tools like Google Analytics

• Monitor and respond to online reviews and customer feedback

• Collaborate with other teams for online assets and marketing collateral

Graphic Design:

• Create visually appealing graphics and visuals for online and print materials

• Design website layouts and user interfaces (UI)

• Develop eye-catching social media graphics and banners

• Design email templates and newsletters

• Create infographics and data visualization

• Produce marketing collateral, such as brochures, flyers, and posters

• Design logos and branding materials

• Edit and retouch images for digital marketing campaigns

• Ensure consistency and adherence to brand guidelines in all design work

Combining digital marketing and graphic design skills allows for more effective and visually engaging marketing campaigns. These specialists play a crucial role in creating and promoting compelling content and visuals to reach and engage target audiences.